Growth Strategies for Professional Service Firms

If you want your business to operate efficiently and develop, you need to have a growth strategy in place that has been skilfully thought out alongside a viable business plan.

Whether you work in technology, law, financial services, management consulting or any other industry, growth strategies are essential to take your service firm to the next level. The key to creating a bespoke strategy that works for your firm is to think clearly, analyse risks and establish a way in which you can measure its success.

What is a growth strategy?

A growth strategy is a plan and path to growing your business or firm. It will define the services you offer, your target audience, industry and competitors, and how you will position yourself within the industry to develop your brand.

A business growth strategy also looks at potential risks along the way and considers how the growth will balance out against the potential pitfalls.

How to create a growth strategy for your professional service firm

Here are three strategies that have been proven to work time again for other firms to deliver positive growth and success. Some have higher risks than others, and some may be more suitable for your firm than others.

Understand your client

If you want to grow any business, you need to understand your client or customer and provide a service that is relevant to them and their needs. In any growth strategy, you need to have a solid client profile that covers demographics and psychographics to understand better who your target audience is and their goals. That way, you can ensure you align your service with the needs of your client. 

Smart marketing

Marketing is the promise you make to your clients and what brings them in. This is something that has changed in a big way. Marketing was once utilised through direct mail, networking, targeted advertising and even referrals. However, in today’s digital world, marketing has an entirely new dynamic. From social media and content marketing to webinars and video conferencing, there are more marketing tools to utilise than ever before. 

Business development and delivery

Once you have made your promise through smart marketing, you then need to apply those promises to each opportunity and client that comes your way. To experience genuinely successful growth, you need the journey of marketing, development and delivery to seamlessly work together with your client as the central focus. 

Technology has completely changed the way service firms work across all industries, offering ways to connect and grow that weren’t possible before now. 

Here at CHG-MERIDIAN, we offer IT solutions that keep your business up-to-date with the latest technology, while reducing costs and delivering a digital transformation that will support the growth of your business. By bringing together our digital expertise with your industry knowledge, you will be able to deliver successful growth with the agility that is sustainable for both now and the future. 

To find out more about how CHG-MERIDIAN’s technology solutions can help you grow your business, please don’t hesitate to get in touch

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We provide our clients with technology options that create a structured model for successful mobile working. If you would like to find out more about our approach to mobile technology solutions and how we could help you, get in touch today.

Daniel Talhadas

Head of Sales Public Sector UK & Ireland

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