What is Retail Technology?

Technology continues to evolve and grow every day, whether that be the way in which we communicate with each other, travel, shop and even live in our own homes.

Tech companies are always working on creating new and exciting products to enhance consumers lives and improve a range of industries, including retail.

The retail industry is extremely competitive, which is why retailers are embracing technology to stay marketable and keep ahead of the game.

What is retail technology?

Retail technology can come in a range of different forms. It is the process of improving the customer experience by integrating technology into a retail shop. Not only does retail technology help those who work on the shop floor, but also those behind the scenes with planning and decision making.

Digital signage

Digital signage is perfect for stores to help them engage with their customers, promote products and share relevant information. It enables retailers to share content in as many locations as required in the most effective and efficient way.

This type of technology can be used for window advertisements, medium or large format displays throughout a retail shop, or even electronic shelf labels. Not only is it a convenient form of technology, but it is also cost-effective, flexible and immersive. 

In-store free Wi-Fi

Although most people have mobile connectivity to the internet, providing in-store Wi-Fi free for customers can improve footfall and increase sales. It also shows care towards the needs of your customers; after all, we live in a connected world, and customers have higher expectations than ever before.

Retail devices

From point-of-sale terminals to computers, tablets and phones, retail shops need to be innovative and tech-savvy. Ensuring staff are trained to use devices on the shop floor, and technological devices are updated with the latest software. The retail industry must incorporate devices that improve customer service and enhances the overall shopping experience.

If you’re interested in incorporating retail technology into your business, here at CHG-MERIDIAN UK, we have a range of solutions to increase the success of your business. Get in touch to speak to one of our experts for guidance and information on the retail technology services we have on offer.

Contact Us!

We provide our clients with technology options that create a structured model for successful mobile working. If you would like to find out more about our approach to mobile technology solutions and how we could help you, get in touch today.

Danny Persaud

Head of Sales - UK & Ireland Corporate

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