IoT and Digital Signage

How is IOT essential to digital signage?

Over the years, display technology has evolved and become one of the most attention-grabbing methods to connect with an audience. Screens have increased in size, become flat, and can have 4K resolutions and higher. From plasma to LCD to OLED, digital displays have transformed the way we view media and opened the door to new ways of content creation and advertising.

So, what happens when we add the Internet of Things into the mix? 

The Internet of Things, or IoT, is a network of physical devices that are connected to the internet and are able to collect and share data. When discussing IoT, many people refer to devices as ‘talking’ to one another by transmitting data via the internet.

Digital signage and IoT

Digital signage plays a crucial role in the IoT, and applications within the industry are already expanding at a rapid rate. With readily available data plans and high-definition displays at reasonable prices, a whole host of industries can benefit from IoT-based applications for digital signage, meaning information will always be up-to-date and experiences fully synced and integrated.

As applications and technology continues to evolve, more and more devices will be connected. Digital signage will interact with a range of devices, including mobile and wearable tech, to improve experiences and change the way in which industries operate to deliver smarter and more responsive data.

How is the IoT improving digital signage in different industries?

Many industries are benefiting from the application of the IoT to digital signage to capture and distribute live data feeds to trigger actions that are optimised for their business. For example, in the transportation industry, it can be used to track patterns and traffic, delivering live information and data so you no longer have to just hope your bus or train will be on time.

Other sectors that are benefiting from these smart displays to create integrated experiences are:

  • Retail stores
  • Health care services
  • Tourism
  • Banks
  • Entertainment

Keeping on top of the latest market technologies can be difficult, but as Device as a Service models increase in popularity and digital signage becomes the norm, more sectors will take on this form of communication. We can only begin to imagine how the IoT and digital signage will change the way industries operate and communicate as it becomes more of a mainstream way to connect with one another.

Examples of how IoT is being used with digital signage

  • Live roadside alerts, emergency alerts and traffic updates
  • Real-time public transit schedules and updates
  • Bespoke branding that can be changed and tailored when needed
  • Promotions and pricing within brick-and-mortar stores
  • Welcome and information messaging in airports
  • Internal employee information such as live social feeds and metrics
  • Interactive touchscreens for information and transactions

The benefits of the IoT and digital signage

Digital signage that is connected to the IoT allows businesses to use real-time, geographic data in a more effective and targeted way. There’s no need to wait to share data days later because the IoT will work with your digital display to showcase new data in an instant. It’s a quicker, easier and more cost-effective way for businesses to display information and communicate with their audience.

Benefits include:

  • Instantly change information across as many displays as you need
  • Gives you the ability to react to market changes and competitors quickly
  • Saves time spent putting up and removing paper displays
  • Build confidence with your customer as they know data is always current  
  • Gives you the ability to display more detailed information
  • Change promotions strategically depending on profit margins
  • Improve audience engagement and loyalty to your business
  • Attract new potential customers
  • Ability to personalise messages
  • Trigger messages depending on movements or when certain data is received
  • More streamlined system management
  • Review analytics and key measurements to improve displays

Find out more

Here at CHG-MERIDIAN, we offer a range of digital signage solutions that can captivate content delivery in real-time. Allowing you to effortlessly promote your product or service, and get messages to your target audience efficiently, we have a range of solutions available.

Whether you’re looking for large or medium format displays, or even electronic shelf labels to instantly update prices and promotions when needed, we’ve got you covered. Our digital signage solutions will help you stay ahead of the competition with bespoke displays that will give your business the edge.

To find out more about how we can help your find the perfect solution for your business, please don’t hesitate to get in touch.


We'd love to hear from you. If you would like to find out more about our digital signage solutions, feel free to get in touch today.

Simon Young

Vice President Sales UK/Ireland


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