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Cash Flow

Common Cash Flow Problems and The Best Ways to Avoid Them

Cash flow is the movement of money in and out of a business. A cash flow problem occurs when the outgoings of a company are greater than the money coming in.

Issues with the cash flow mean that businesses may struggle to make payments to suppliers and run the business effectively due to low-profit margins, invoicing problems, and over-investment.

This article will help you avoid common cash flow problems and advise the best ways to avoid them.

What is cash flow?

Cash flow is the movement of money in and out of a company. The money entering the business inflows while the money spent makes the outflow.

For the smooth running of a business, the money inflow should be greater than the outflow. This ensures that businesses can meet their financial obligations and continue to operate in the future.

Cash flow is measured over time and is recorded on the company’s cash flow statement, which is submitted quarterly and annually.

What is a cash flow problem and how do they arise?

A cash flow problem occurs when the business outflow outweighs the inflow. If the outgoings of a company are continually greater than the incomings, the business can no longer run effectively.

Cash flow problems can arise due to low-profit margins, unpaid invoices, over-investment, and seasonal demand.

If a business continues to operate with a negative cash flow, eventually the cash reserves will become exhausted.

Common cash flow problems in business

A cash flow problem is when a business does not have access to enough money to pay its financial liabilities. Some common cash flow problems in business are listed below.

Low-margin profit

If overheads are too high and services and products are not adequately priced, this can lead to a problem in the cash flow.

A low-profit margin means that the costs of running a business are too high or that the pricing is too low. If a business is not profitable, it may not be able to cover bills and operational fees.

To combat cash flow issues due to low-margin profit a business can try to reduce overheads and audit expenses.

By cutting the costs of overheads that do not directly impact business sales, such as rent or utility bills, a business can free up cash to invest in the running of the company.

Unpaid invoices

If customers or clients are slow to pay invoices for goods or services they have already received, this could impact a business’s cash flow.

Continued delayed payments from customers can quickly become a financial burden and create a problem for businesses with financial obligations.

To encourage customers to pay invoices on time a company can offer incentives such as an early payment discount or implement invoice finance to free up cash.

Overinvestment

Overinvestment in stock is another common cash flow problem in businesses.

It can be tempting for suppliers to fill their warehouses with products as this can help fulfil orders quickly and satisfy customer needs, and inventory may be cheaper to buy in bulk. However, if a company invests in too much stock it can become costly to store, and money can become tied up in unsold stock.

Suppliers and manufacturers should aim to stock inventory for the shortest time possible before it sells to be in the best cash flow position.

An effective solution is to keep an accurate account of sales and regularly review purchases to forecast the demand for the future.

Financing can also be used to fund larger orders and help balance and manage the cash flow when purchasing from big suppliers.

Five ways to manage your cash flow

Although it can be a difficult task, managing the cash flow is crucial to every business. Here are five ways to manage your cash flow effectively:

Reduce overheads

By reducing overheads that do not directly impact business operations or sales, companies can free up cash to invest in other areas.

Reviewing company expenses regularly allows businesses to understand where they may be able to save.

Utilities, rent, subscriptions and services are all overheads that may be able to be reduced or renegotiated in order to cut back on unnecessary costs.

Manage cash flow reporting

Cash flow and financial reporting make it clear and simple for businesses to understand where money is being spent and where cash is coming in.

Paying regular attention to the financial health of a business can help when it comes to paying bills, employees, and suppliers.

A company’s balance sheet should be detailed and accurate to monitor profit and ensure costs are balanced.

Keep up with invoicing

Be sure to send invoices to customers as soon as the product or service has been delivered and consider offering an incentive to get the customer to pay invoices on time.

Ensure all invoices are sent directly to the correct customer contact and follow a straightforward and simple format that the customer can understand.

Forecast inventory demand

Forecasting inventory demand eliminates the risk of holding stock in a warehouse and paying for long-term storage costs.

When forecasting demand, businesses should identify trends, adjust for seasonality and continually review forecasts.

As preferences change and new trends emerge, the product demand cycle alters. If items follow a trend, be sure to consider that data in your forecasting.

Seasonal demand can also be responsible for the fluctuation of sales of specific products or services. For the most accurate data, seasonal forecasts should be handled separately from base demand calculations.

Lease equipment

By leasing industrial equipment, businesses can access the latest technology without large outgoing costs.

Through business equipment financing, companies can use the equipment they need to operate and grow while protecting their cash flow and avoiding high upfront costs.

Vehicles, forklifts, machinery, manufacturing equipment, office furniture, and restaurant equipment are all available via equipment financing to support the running of all industries.

The benefits of leasing include access to the latest technology at a reasonable price, a better cash flow, and more flexibility as a business continues to grow and expand.

Can good cash flow help your business grow?

A good cash flow is important to every business and is a fundamental factor for the success and growth of a company.

Financial problems and issues with the cash flow can quickly have a negative impact on a business. Likewise, a positive cash flow helps a business to grow.

Company growth requires a lot of cash and the ability to adjust quickly to changing conditions and new opportunities.

Businesses that are growing at a fast pace may experience cash flow problems more frequently and regularly due to a shift in demand.

Cash flow financing is a great way to better manage cash flow through fixed monthly repayments.

For more information about financing products, services and solutions, get in touch with CHG Meridian today.

Contact Us

We'd love to hear from you! If you have any questions please feel free to get in touch with me directly.

Declan McGlone

Vice President Finance UK & Ireland

  • Head Office Egham CHG-MERIDIAN UK Limited
  • 65 High Street
  • TW20 9EY Egham, Surrey
  • +44 1784 470701

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